1212CAPITALDownload all Assets (on GitHub, opens in a new tab)

BrandGuidelines.

01 · LOGOS

Logos

The wordmark: “1212” and “CAPITAL” in Lora semibold, “CAPITAL” set in periwinkle, the same on light or dark. Give it room to breathe.

Download Logos (on GitHub, opens in a new tab)

02 · COLOR

Colors

Warm neutrals carry the base; periwinkle is the accent. Amber, gold and terracotta stay reserved for data, highlights and the imagery.

  • Ivory#FBF8EF
  • Paper#F2EEE4
  • Sand#F2E8D5
  • Ink#1C1A17
  • Ink Soft#6F685C
  • Terracotta#B05A3C
  • Lavender#9B94C7
  • Amber#EBA23A
  • Gold Sun#F2CE97
  • Dusk#262233
  • Lilac#D8D2E6
  • Mint#D6EACF
  • Peach#F3DAC8
  • Periwinkle#CDD6EC
  • Line#D9D2C3

03 · TYPOGRAPHY

Typography

Lora for display, Inter for text, IBM Plex Mono for labels and data. All free on Google Fonts.

04 · IMAGERY

Illustrations

Painterly golden-hour landscapes, 18 scenes across dawn, noon and dusk. The light tells the time.

Download Illustrations (on GitHub, opens in a new tab)

Dawn06:00

  • Colonnade overlooking a lake at dawn
  • Picnic above a bay at dawn
  • Coastal path at dawn
  • Snowy peaks over a lake at dawn
  • Cliff above the open sea at dawn
  • River terraces at dawn

Noon12:12

  • Pine headland at noon
  • Turquoise cove at noon
  • Terrace above the sea at noon
  • Canyon river at noon
  • Chalk cliffs at noon
  • Alpine valley at noon

Dusk18:00

  • Sunset over a bay with islands
  • Low sun over open water
  • Path through the dunes at dusk
  • Picnic above a bay at sunset
  • Still water and islets at dusk
  • Sunset bay and headland

05 · ASSETS

Assets

Every asset, faithfully. Social templates and posts, product fact sheet, monthly report.

Download Templates (on GitHub, opens in a new tab)

SOCIAL

16:9 · 1920×1080

9:16 · 1080×1920

1:1 · 1080×1080

DOCUMENTS

FACT SHEET · MONTHLY REPORT